The Fashion Freedom Project by FREECULTR delivers innovative design collaborations leading to commercial concepts that benefit its consumers. In the first of this series of collaborations, Shivan & Narresh design a capsule collection for FREECULTR, targeted to a wider audience and delivered at more than affordable price points.
“This Shivan & Narresh Line for FREECULTR is aimed for the brand to interact and cater with a new target audience, one that is a younger in age and vibe – the younger women who love to holiday but in a casual, frolic & carefree manner. FREECULTR as brand, as a partner, and with it’s reach – is the perfect choice for us to develop and launch a co-branded Shivan & Narresh diffusion line. We will finally be able to deliver fashionable options in beachwear to this underserved, yet large target audience.”- said designer duo Shivan & Narresh.
Uniquely designed for the urban minded yet beach loving woman, the collection interprets Shivan & Narresh’s signature elements like cuts, construction and color. Youthful and preppy, the swimwear line plays with fun silhouettes, Aztec prints and contrasting colors that pop, like bright pinks, blues paired with black.
“FREECULTR couldn’t be more excited to have Shivan and Narresh join the Fashion Freedom Project and be among the first designers to not only believe in the idea but deliver a line to take this concept live. The partnership between Shivan & Narresh and FREECULTR combines the flare, design, and detail of the Indian Maestros of Resort Wear in Shivan and Narresh with the reach, innovativeness, and commitment to making lifestyle accessible from FREECULTR.” said Sujal Shah CEO & Co-Founder, FREECULTR.
Content and images: Media Kit