In the luxury and high-performance cars traditionally dominated by men, women like Livia Gueissaz confidently take the wheel and redefine the scene. As an influencer and Miss Europe Continental contestant, Livia Gueissaz challenges stereotypes by combining her passion for speed with her career in fashion and lifestyle. For Livia, the adrenaline of the racetrack goes beyond engines, reflecting the intense way she lives her emotions and makes decisions. She shows that women can conquer both on the road and in their journeys.
Livia doesn’t view her car collection, which includes brands like Porsche, Ferrari, and Aston Martin, merely as status symbols but as representations of freedom, precision, and control. Among the iconic models in her collection are the Porsche 911 Turbo S and the Ferrari 512 TR, which carry financial value and emotional significance for her. “These cars are more than high-performance machines—they represent a connection to the power and intensity of speed,” says Livia. This pursuit of balance between performance and aesthetics reflects her outlook on life: always striving for excellence, whether on the racetrack or in her personal choices.
“Driving a sports car is like living life to the fullest, testing my physical and emotional limits,” Livia shares. “It’s a visceral experience, blending adrenaline with the power of the machine, a true work of art in motion.“
Livia’s passion for cars began with the Ferrari California T, her first high-performance car, which paved the way for her current collection. Since then, she has built a fleet of Porsches, Ferraris, and Aston Martins, establishing herself as one of the leading luxury car collectors among global influencers. “The first car was a game changer for me. It wasn’t just about owning an expensive car but about the experience of feeling the power, the acceleration, and the elegance of every turn,” she explains.
In addition to modern cars, Livia also invests in classic models like the 1971 Porsche 911 2.2-liter S and the 1991 Ferrari 512 TR, which, for her, “are more than just old cars—they are pieces of history that allow me to travel through time.“
Maintaining such a valuable car collection requires attention to every detail. “I strictly follow the maintenance programs recommended by the manufacturers, and the cars are stored in temperature- and humidity-controlled environments,” she reveals. Additionally, she closely monitors the oil and water temperatures, ensuring that each machine remains in its ideal state. For Livia, these precautions go beyond the pleasure of driving: “Each car, whether classic or modern, is an investment, not just for its financial value but for the history, beauty, and innovation it represents.”
While many see cars as status symbols, Livia views them as therapy. “Driving gives me a sense of true liberation, allowing me to disconnect from the outside world and deeply connect with the machine,” she states. The sensation of reaching high speeds mirrors the decisive moments in Livia’s life. “At top speed, I feel like I’m in complete control, a reflection of how I face challenges—always accelerating and pushing for more.”
This quest for speed, both on the road and in life, reflects her vision of personal success. “My life is like a high-speed track—I accelerate towards my goals, but just like driving a Porsche, you need to know when to brake and find balance so you don’t lose yourself.”
Historically, the world of sports cars has been associated with men. However, Livia is breaking these stereotypes. “Many people are still surprised to see a woman behind the wheel of a sports car,” she says. “But at the end of the day, the passion for cars has no gender. It’s about the experience, the love for engineering, and the art of driving.”
Her presence at private events for car enthusiasts sets her apart for her technical knowledge and ability to inspire other women to embrace their passions, regardless of societal prejudices. “My advice to any woman is simple: never let anyone limit your dreams. If something makes your heart beat faster, go for it and be proud of who you are.”
ABOUT LIVIA GUEISSAZ
Livia Gueissaz is an international influencer and Miss Europe Continental contestant. Passionate about luxury cars, especially Porsches, Ferraris, and Aston Martins, Livia uses her platform to promote causes like female empowerment and sustainability. She inspires women worldwide to challenge limits on the runway and the racetrack by combining glamour, speed, and determination.
Credits Ph Carlos Moura | Courtesy Press Office
