Allen Solly, the leading men’s fashion brand, is all set to redefine the personality, as well as, the wardrobe of the urban Indian with their latest innovation in the premium men’s work wear segment.
What do you get: In a strategic collaboration, Allen Solly has partnered with Pochampally Handloom Weavers Co-operative Society from Telangana to co-create distinctive Indian traditional hand weaving style of Ikat shirts.
Fabric: The fabric used for the product is sourced directly from weavers of ‘Pochampally Ikat’ Telangana, which is a Registered Geographical Indication (RGI) of India. The skill, like the designs, has been passed down several generations, and remains as original as ever.
USP: Allen Solly brings together this traditional weaving style with contemporary designs and cuts to present a range of shirts for the modern office-goer.
The brand adopted the legendary weaving technique and gave it a cut of its unique DNA. 20 stitches per inch, premium quality interlining for collars, cuffs and plackets, and buttons made of natural wood– the end-product is a uniquely traditional and handcrafted, yet exquisitely trendy & contemporary.
