Samsung, India’s leading consumer electronics brand, has launched the Crystal 4K Dynamic TV starting at INR 41,990. This premium TV series is designed to enhance the home entertainment experience with cutting-edge technology.
The 2024 Crystal 4K Dynamic TV features advanced innovations like 4K Upscaling, Air Slim Design, Dynamic Crystal Colour, Multi Voice Assistant, Q-Symphony, and a Crystal Processor 4K, delivering exceptional picture quality. Powered by the Crystal Processor 4K and its 4K upscaling capability, it offers near-4K visual brilliance. The Dynamic Crystal Colour technology enriches the viewing experience by showcasing subtle color details, while HDR enhances light levels and Contrast Enhancer brings out natural, layered contrasts. The built-in Multi Voice Assistant supports both Bixby and Amazon Alexa for seamless voice control and smart home connectivity.
The sleek AirSlim design gives the TV an ultra-slim profile, making it a stylish addition to any living space. It also includes Samsung TV Plus, offering free access to over 300 channels in India for endless entertainment.
Audio is equally impressive, with OTS Lite delivering dynamic 3D sound and Adaptive Sound technology that adjusts audio based on scene analysis. The Q-Symphony feature ensures a harmonious audio experience by allowing the TV and soundbar speakers to work together.
Key features include:
4K Upscaling
The 2024 Crystal 4K Dynamic TV features powerful 4K Upscaling technology, allowing viewers to enjoy their favorite content with enhanced detail and vibrant colour, even if the original content is of a lower resolution. This technology upscales the picture quality to closely match up to the 4K resolution, providing a more immersive viewing experience.
Dynamic Crystal Colour
Samsung’s Dynamic Crystal Colour technology offers a vivid and lifelike picture with a wider range of one billion shades of colours. This feature enhances the visual experience by taking it to the next level with advanced phosphor technology, delivering more accurate and richer colours that make every scene more realistic and engaging.
Samsung TV Plus
Samsung TV Plus offers free live TV and on-demand content, providing a wide range of entertainment options without any additional cost of subscriptions, or the hassle of setting up apps, cables or set-up boxes. With over 100 channels available, consumers can enjoy diverse programming from news to sports to movies and more.
Air Slim Design
The Crystal 4K Dynamic TV boasts an Air Slim design, featuring a sleek and slim profile that blends harmoniously and seamlessly with any room decor. This minimalist aesthetic enhances the modern look of any living space while delivering a superior viewing experience.
Knox Security
Knox securely provides cross-cutting protection to user data and services from Samsung’s Smart TV devices to online platforms and services. Now users can indulge in a secure and optimized TV experience.
SolarCell Remote
The SolarCell Remote is an eco-friendly innovation that is made with recycled material and charges using sunlight or indoor light, eliminating the need for disposable batteries. This sustainable approach reduces environmental impact while providing a convenient and reliable remote-control experience.
Multi Voice Assistant
With built-in support for Bixby and Amazon Alexa, the Multi Voice Assistant feature allows users to effortlessly control their TV and other smart home devices using voice commands. This functionality enhances convenience and offers a connected-home, hands-free experience.
Crystal Processor 4K
Equipped with the Crystal Processor 4K, the new TV provides enhanced picture quality with precise colour mapping. This powerful processor ensures that every shade of colour is displayed as intended, offering a lifelike 4K resolution for all content.
Contrast Enhancer
The Contrast Enhancer feature automatically adjusts the contrast settings across different parts of the screen, ensuring a more dynamic picture. By enhancing the depth and colour contrast, this feature delivers a more lifelike and three-dimensional viewing experience.
HDR (High Dynamic Range)
The Crystal 4K Dynamic TV also offers HDR technology that elevates the on-screen picture with rich darks and bright lights. Allowing viewers to see more visual detail in both dingy and over-exposed scenes, this feature brings out true-to-life colours and textures, making every frame more vivid and immersive.
Q-Symphony
The intelligent feature of Q-Symphony enables the TV’s built-in speakers and a connected soundbar to work together simultaneously, creating a richer and perfectly orchestrated surround sound experience. This feature ensures that viewers enjoy dynamic audio that complements the high-quality visuals, without muting the TV speakers.
OTS Lite
Object Tracking Sound Lite (OTS Lite) technology delivers a dynamic 3D sound experience by tracking the movement of on-screen elements and producing sound from the corresponding locations using multi-channel speakers. This feature enhances the audio quality of movies and shows, making the audio experience as captivating as the visual.
Adaptive Sound
The Adaptive Sound feature optimizes the audio output based on real-time scene analysis, providing the best sound experience for every type of content. This technology dynamically adjusts the sound settings to match the scene, enhancing the overall impact of the audio.
Pricing & Availability
The latest Crystal 4K Dynamic TV is available in 43-inch and 55-inch screen sizes at a starting price of INR 41990.
The Crystal 4K Dynamic TV is available on Samsung’s official online store Samsung.com & exclusively on Amazon.in
Text and photos: Media Kit
