Samsung, India’s largest consumer electronics brand, is once again inviting families across Kerala to embrace the joy of smart living this Onam. With the much-awaited return of its popular festive campaign, “My Kerala, My Samsung”, running from July 25 to September 28, 2025, the brand is offering an exciting array of exclusive promotions on its premium Bespoke AI-powered home appliances.
Designed to merge tradition, innovation, and togetherness, the campaign symbolises the spirit of Kerala’s grand harvest festival while helping consumers upgrade their homes with advanced, stylish, and durable appliances. The special offers are available at select retail outlets across the state, ensuring that modern technology meets festive cheer in every household.
Attractive Cashback & Finance Benefits for Festive Upgrades
To make upgrading more affordable this season, Samsung has rolled out a series of cashback and financing offers across its premium product lineup.
- ₹50,000 cashback on the new 25kg Bespoke AI Laundry Combo
- ₹20,000 cashback on the flagship French Door Refrigerator with Family Hub
- Up to ₹10,000 cashback on Side-by-Side refrigerators
- ₹9,000 cashback on Front Load washing machines
- ₹4,500 cashback on Top Load washing machines
- ₹4,000 cashback on Frost Free refrigerators
In addition to these cashback offers, customers can enjoy zero down payment on select models, along with the benefit of “1 EMI off” on chosen refrigerators and washing machines under Samsung’s convenient 20/5 finance scheme.
Long-Term Warranties & Hassle-Free Installations
Samsung’s Onam offers extend beyond attractive prices — they also include long-term warranty coverage and free installation services that add significant value for customers.
- 20-year warranty on the Digital Inverter Compressor in refrigerators and Digital Inverter Motor in washing machines, ensuring long-lasting performance.
- 10-year warranty on the Ceramic Enamel Cavity in microwaves for enhanced durability and hygiene.
- 5-year comprehensive warranty on air conditioners for dependable cooling.
To help families experience comfort instantly, Samsung is also providing free installation on its 5 Star Bespoke AI WindFree™ Air Conditioners, making the festive upgrade even more seamless.
Celebrating 5 Years of “My Kerala, My Samsung”
Now in its fifth year, the “My Kerala, My Samsung” campaign has evolved into a cherished part of Kerala’s Onam celebrations. It is more than just a promotional event — it is a promise of possibilities, offering consumers advanced technology paired with local cultural sentiment.
This year, the spotlight shines on Samsung’s Bespoke AI range, which includes refrigerators, washing machines, microwaves, and air conditioners that seamlessly blend personalized convenience with cutting-edge technology. These appliances not only deliver exceptional performance but are also built with durability in mind, ensuring that festive purchases become long-term investments.
Samsung’s message for Onam 2025 is clear: don’t just celebrate — elevate your lifestyle. Whether it’s enjoying a cool breeze from an energy-efficient AC, managing laundry more efficiently with AI-powered washers, or organising the perfect festive feast with a smart refrigerator, Samsung’s Bespoke AI lineup is designed to enhance the joy of the season while making daily life more effortless and rewarding.
FAQ – Samsung AI Appliances
Q1: What are Samsung AI appliances?
Samsung AI appliances are home electronics powered by artificial intelligence to make daily tasks easier, more efficient, and personalised. They include AI-enabled washing machines, refrigerators, air conditioners, and microwaves designed to learn user habits, optimise performance, and save energy.
Q2: How do Samsung AI washing machines work?
Samsung AI washing machines use AI technology to detect fabric types, load size, and dirt levels. They automatically select the optimal wash cycle, temperature, and spin speed, reducing water and energy consumption while delivering excellent cleaning results.
Q3: What is special about Samsung’s Bespoke AI refrigerators?
Bespoke AI refrigerators combine advanced cooling technology with AI-powered features like energy monitoring, internal cameras, and Family Hub connectivity. They can suggest recipes, track expiry dates, and allow you to see inside your fridge from your smartphone.
Q4: How does AI technology improve air conditioners?
Samsung AI air conditioners, such as the WindFree™ models, use AI to learn your preferred cooling patterns and adjust settings automatically. They optimise cooling while saving power, maintaining comfort without unnecessary energy use.
Q5: Are Samsung AI appliances energy-efficient?
Yes. AI features are designed to optimise performance, reduce running time, and minimise electricity and water usage, making them more energy-efficient than traditional appliances. Many models also come with 5-star energy ratings.
Q6: Can I control Samsung AI appliances with my smartphone?
Yes. Using the SmartThings app, you can remotely control, monitor, and schedule Samsung AI appliances. This includes starting laundry cycles, adjusting AC temperatures, and checking refrigerator contents from anywhere.
Q7: Do Samsung AI appliances require an internet connection?
While basic functions work without the internet, AI-powered features, smart controls, and software updates require Wi-Fi connectivity.
Q8: Are there warranty benefits on Samsung AI appliances?
Yes. Many Samsung AI appliances come with long-term warranties such as 20 years on Digital Inverter Motors/Compressors, 10 years on microwave cavities, and 5 years on air conditioner parts, depending on the product.
Q9: Are Samsung AI appliances suitable for large families?
Absolutely. Features like large-capacity washers (up to 25 kg), spacious refrigerators, and high-performance ACs make them ideal for larger households with high daily usage.
Q10: Where can I buy Samsung AI appliances?
They are available at Samsung brand stores, leading retail outlets, and authorised online platforms across India, with special offers during festive seasons like Onam.
