Google has officially launched the 10th generation of its smartphones: Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL. These new devices are powered by the groundbreaking Google Tensor G5 chip and the latest Gemini Nano AI model, making them the most personalized, proactive, and intelligent Pixel phones ever created. Alongside upgraded hardware and advanced AI features, the series also introduces a refreshed modern design.
A Modern Design with Premium Build Quality
The Pixel 10 series redefines Google’s signature look with a refined camera bar, Pixelsnap technology for built-in Qi2 wireless charging, and support for a new ecosystem of magnetic accessories. Google has also emphasized sustainability, making these the most eco-friendly Pixels yet, built with the highest percentage of recycled materials in the lineup’s history.
For the first time, Pixel devices will feature Material 3 Expressive UI — a visually dynamic and fluid interface enhanced with springy animations and smooth transitions, delivering a more personalized user experience. With seven years of Pixel Drops, OS upgrades, and security updates, your Pixel will remain up-to-date and secure long into the future.
The Pixel 10 itself sports a satin-finish aluminum frame, polished glass back, and the classic Pixel camera bar, now offered in four bold colorways: Obsidian, Frost, Indigo, and Lemongrass. Its 6.3-inch Actua display reaches an incredible 3000 nits brightness, ensuring clear outdoor visibility, while the upgraded speakers provide immersive audio with richer bass.
On the camera front, the Pixel 10 introduces major upgrades, including the first 5x telephoto lens in this tier, fast autofocus, 10x optical-quality zoom, and up to 20x Super Res Zoom for stunning clarity even from a distance.
Pixel 10 Pro & Pixel 10 Pro XL: The Ultimate Pixel Experience
The Pixel 10 Pro and Pixel 10 Pro XL elevate the experience with premium design, brighter Super Actua displays, and the most advanced triple rear camera system ever on a Pixel. Customers can choose between two display sizes — 6.3-inch Pixel 10 Pro and 6.8-inch Pixel 10 Pro XL — without compromising on performance.
These models are available in Obsidian and Porcelain, alongside new shades: Moonstone and Jade. Thanks to the exclusive Pro Res Zoom, users can capture ultra-detailed shots with up to 100x zoom, powered by Tensor G5 and Google’s latest generative imaging AI.
Hardware upgrades extend across the board, with larger batteries, upgraded stereo speakers, 16GB of RAM, faster wired charging, and support for 25W Qi2.2 wireless charging on the Pixel 10 Pro XL.
Google Tensor G5: The Most Powerful Pixel Chip Yet
At the heart of the Pixel 10 series is the Tensor G5, Google’s most significant chip upgrade since the debut of Tensor. Developed in collaboration with Google DeepMind, the Tensor G5 unlocks on-device generative AI experiences powered by the new Gemini Nano model. This results in faster performance, seamless multitasking, and deeply integrated AI features that make everyday tasks easier and smarter.
AI at Your Fingertips with Magic Cue
A major highlight of the Pixel 10 series is Magic Cue, a proactive AI assistant woven across your favorite apps like Google Messages and the Phone app. Magic Cue surfaces relevant information and actions at the perfect moment — whether it’s instantly retrieving cat photos when your mom asks, pulling flight details during an airline call, or sharing the right address in the middle of a chat.
With your permission, Tensor G5 and Gemini Nano securely power Magic Cue directly on-device, ensuring both privacy and convenience.
Smarter Photography with Gemini AI
The Pixel 10 camera system is more than just advanced hardware; it helps you become a better photographer. With Camera Coach, powered by Gemini AI, the phone suggests improvements for framing and composition, making it ideal for photography learners and enthusiasts.
The exclusive Pro Res Zoom on Pixel 10 Pro and Pro XL delivers astonishing detail up to 100x zoom — not just through cropping, but by using generative AI to recover and refine fine details. This is the largest AI model ever integrated into Pixel Camera, optimized to fully leverage Tensor G5, resulting in the highest-quality zoom photography on any smartphone to date.
Pricing & Availability
The Pixel 10 series is available for preorder starting today, with prices beginning at $799 for Pixel 10, $999 for Pixel 10 Pro, and $1199 for Pixel 10 Pro XL. Customers purchasing Pixel 10 Pro and Pixel 10 Pro XL will also receive a full year of Google AI Pro included.
