The electric vehicle (EV) revolution in India takes a new leap with the launch of the JSW MG Windsor EV. Priced at an introductory Rs 9.99 lakh (ex-showroom), this electric crossover utility vehicle (CUV) offers an enticing mix of affordability, innovation, and sustainability. With advanced features, a competitive price, and a futuristic design, the Windsor EV is poised to capture the attention of Indian car enthusiasts. Let’s take a closer look at why this launch is a game-changer for the EV market.
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Key Features of the JSW MG Windsor EV
1. Battery as a Service (BaaS)
One of the most innovative features of the Windsor EV is its Battery as a Service (BaaS) option. Under this scheme, buyers pay Rs 3.5 per kilometer as battery cost. This flexible ownership model significantly reduces the vehicle’s upfront cost, making EVs more accessible. Adding to the attraction, free charging for the first year is offered through the company’s eHUB platform, adding substantial value for early buyers.
2. Competitive Pricing
Priced at Rs 9.99 lakh (ex-showroom), the Windsor EV is an affordable choice compared to its competitors. For context, the Tata Nexon EV starts at Rs 12.49 lakh, while the Mahindra XUV400 begins at Rs 15.49 lakh. Despite being cheaper, the Windsor EV doesn’t compromise on size or features, making it a well-rounded offering.
3. Impressive Range and Performance
The Windsor EV comes equipped with a 38kWh lithium iron phosphate (LFP) battery that offers an impressive range of 331km on a single full charge. The permanent magnet synchronous motor generates 136PS of power and 200Nm of torque, ensuring a smooth and powerful drive. The IP67-rated battery also guarantees safety and durability, which are essential for Indian road conditions.
4. Premium Design and Spacious Interior
With its aero glide design, the Windsor EV looks futuristic and refined. It features an illuminated front logo, LED lights, flush door handles, and 18-inch alloy wheels that add to its aesthetic appeal. Inside, the vehicle is equipped with aero-lounge seats, a 15.6-inch touchscreen infotainment system, and a 9-speaker sound system. The spacious cabin is complemented by premium materials like argyle-inspired seat upholstery and a panoramic sunroof, elevating the in-car experience.
5. Tech-Savvy and Connected
Tech lovers will appreciate the MG-Jio Innovative Connectivity Platform (MG-Jio ICP), marking the Windsor EV as the first JSW MG vehicle to feature this technology. Additionally, the car is equipped with iSmart connectivity, offering over 80 connected features, a digital Bluetooth key, and a powered tailgate. For those who value safety, the vehicle comes with 36 standard safety features, ensuring peace of mind for drivers and passengers alike.
6. Unmatched Warranty and Ownership Benefits
JSW MG offers a lifetime battery warranty with unlimited kilometers for first owners, setting a new benchmark in the EV market. Furthermore, the Windsor EV comes with a 3+3+3 ownership package, providing three years of comprehensive warranty, three years of roadside assistance, and no labor charges for three years. The vehicle’s 60% resale value after three years adds to its financial appeal.
Size and Dimensions: Bigger is Better
While most electric SUVs in this price range, like the Tata Punch EV and Mahindra XUV400, are sub-4 meter vehicles, the Windsor EV stands tall with its larger dimensions. With a length of 4,295mm, width of 1,850mm, and height of 1,677mm, it is closer in size to popular models like the Hyundai Creta and Kia Seltos, but with a longer wheelbase of 2,700mm. This spaciousness ensures that the Windsor EV is not only a powerful vehicle but also a comfortable and practical one for families.
Conclusion
The JSW MG Windsor EV is a compelling new entrant in India’s rapidly growing electric vehicle market. Its blend of affordability, premium features, and eco-friendly technology makes it a smart choice for buyers looking to switch to electric. With test drives starting on September 25 and bookings commencing on October 3, now is the perfect time to experience the future of mobility.
Ready to make the switch? Get behind the wheel of the Windsor EV and enjoy the future of driving today!
