New Balance, one of the fastest-growing sports brands globally, has unveiled its latest retail concept on Brigade Road, Bengaluru. As part of its strategic expansion under the newly established Indian subsidiary, New Balance has been rapidly expanding its footprint across various cities since early 2024, with Bengaluru marking the newest addition.
This innovative retail space represents the fusion of sports and culture that defines New Balance. Spread across two floors, the store offers a welcoming and inspiring experience for both professional athletes and lifestyle enthusiasts.
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Shoppers will find a meticulously curated range of performance and lifestyle products, including the renowned 1080, 550, 327, and 9060 models. The store features New Balance’s cutting-edge Fresh Foam X and FuelCell technologies in a vibrant retail setting.
Radeshwer Davar, Country Manager for New Balance India, shared his enthusiasm about this milestone: “We are thrilled to open our first store in Bengaluru, right in the city’s heart on Brigade Road. Bengaluru, with its youthful energy and fervent sports community, is a perfect match for our expansion in India. We invite the people of Bengaluru to experience the New Balance difference at our new store.”
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