Tata Motors, India’s leading automotive manufacturer, has announced the launch of its exclusive Onam offers campaign, specifically for customers in the state of Kerala. Valid from July 25 to September 30, 2025, the campaign offers special benefits of up to ₹2,00,000 on both passenger and electric vehicles, along with priority deliveries for customers booking their cars during the Onam festive period.
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To further enhance the festive spirit, Tata Motors has rolled out flexible and value-driven financing schemes in collaboration with leading financial institutions. Customers can choose from:
- Balloon Schemes – allowing for lower initial EMIs, making it easier for customers to upgrade to new vehicles.
- Step-Up Schemes – offering gradually increasing EMIs aligned with expected income growth, easing repayment burdens.
- Low EMI Scheme – starting with an EMI of just ₹100 per lakh for the first three months.
Electric vehicle (EV) buyers will also benefit from six-month financing options for accessories, extended warranty, annual maintenance contracts (AMC), and service repairs — making EV ownership more accessible and affordable.
Celebrating Kerala’s Onam Spirit with a Regional Campaign
Marking the festive season, Tata Motors has launched a new regional campaign titled “Kerala Comes Together with Tata Motors”. This campaign has been designed with deep cultural insight, celebrating the traditions and sentiments of Onam.
Central to the campaign is the iconic Malayalam song “Nada Nada” by the band Avial, a track cherished in Kerala for its uplifting tune and inspiring message to “keep moving forward.” Its inclusion in the campaign film strengthens the emotional connection with local audiences, resonating with the spirit of Onam celebrations.
Company’s Statement on the Campaign
Speaking on the launch, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said:
“Kerala has always been a vital market for Tata Motors and holds special significance for the Tata Group. Onam is the most important festival for our customers here, and we are committed to making this celebration even more meaningful. This year’s festive campaign is designed to enhance the buying experience with attractive cash offers, easy financing, and priority deliveries—ensuring a delightful journey for our customers.
In line with our commitment to seamless ownership, Tata Motors has expanded its service network across Kerala, now offering 622 passenger vehicle bays in 83 workshops, a dedicated EV battery repair centre, training facilities, and five Tata.ev stores. These initiatives, along with our heartfelt campaign, will add joy to the season and strengthen our emotional bond with customers.”
Festive Model-Wise Offers
As part of its exclusive loyalty privileges for Tata.ev customers:
- Existing Tata.ev owners will receive a ₹1 lakh direct cost benefit when purchasing the Harrier.ev.
- A ₹50,000 direct benefit will be available for customers upgrading to the Curvv.ev.
These benefits are offered as instant cash discounts at the time of purchase and are inclusive of cash, exchange, and loyalty rewards.
Enhanced Customer-Centric Support Across Kerala
To support its growing customer base, Tata Motors has significantly scaled up its service presence in Kerala. The brand now operates:
- 1,200 passenger vehicle bays spread across 83 workshops in 62 cities, ensuring that customers are always within a 30-minute drive from an upgraded, modern service facility.
- Central Diagnostics Command Centre for real-time remote technical assistance, enabling faster issue resolution.
- A dedicated EV battery repair centre in Kochi to strengthen after-sales support for electric vehicles.
- A digitally-enabled roadside assistance program offering 60-minute response times in cities and 90 minutes on highways, with real-time tracking and on-site repair capabilities among the best in the industry.
About the Campaign – Bringing the True Spirit of Onam to Life
“Kerala Comes Together to Celebrate Onam” is more than a sales campaign — it is a cultural tribute. The film showcases relatable pre-Onam moments, from last-minute festival shopping to long-awaited airport pickups, where Tata vehicles play a central role in enabling connections and celebrations.
By integrating “Nada Nada” into the soundtrack, the campaign bridges modern automotive innovation with Kerala’s cultural pride, making the brand part of the state’s collective festive memories.
With these offers, services, and the emotionally engaging campaign, Tata Motors invites every household in Kerala to embrace the joy of Onam by moving forward together — with a new car, a shared emotion, and celebrations that begin well before the festival day itself.
FAQ: Tata Motors
Q1: What is Tata Motors?
Tata Motors Limited is one of India’s largest automotive manufacturers, producing a wide range of vehicles including cars, SUVs, trucks, buses, and electric vehicles. It is a part of the Tata Group, a global conglomerate with businesses in multiple sectors.
Q2: When was Tata Motors founded?
Tata Motors was established in 1945 as Tata Engineering and Locomotive Co. Ltd. (TELCO) and was renamed Tata Motors Limited in 2003.
Q3: Where is Tata Motors headquartered?
The company’s headquarters is located in Mumbai, Maharashtra, India.
Q4: What types of vehicles does Tata Motors produce?
Tata Motors manufactures:
- Passenger Vehicles – hatchbacks, sedans, SUVs
- Commercial Vehicles – trucks, buses, vans
- Electric Vehicles (EVs) – electric cars and buses under the Tata.ev brand
- Defence Vehicles – military-grade transport and armored vehicles
Q5: Which are the most popular Tata Motors cars in India?
Some of Tata Motors’ top-selling passenger vehicles include:
- Tata Nexon (including Nexon EV)
- Tata Harrier
- Tata Safari
- Tata Punch
- Tata Tiago (including Tiago EV)
- Tata Altroz
Q6: Does Tata Motors produce electric vehicles?
Yes, Tata Motors is a leader in India’s electric vehicle segment with models like Nexon EV, Tiago EV, Tigor EV, Punch EV, Harrier.ev, and Curvv.ev. The company is rapidly expanding its EV portfolio under the Tata.ev sub-brand.
Q7: Is Tata Motors only based in India?
No, Tata Motors operates globally, with manufacturing plants in India, South Korea, South Africa, the UK, and Indonesia. It also has a strong presence in over 125 countries.
Q8: Which global brands does Tata Motors own?
Tata Motors owns the Jaguar Land Rover (JLR) luxury car brands, headquartered in the UK.
Q9: What are some recent achievements of Tata Motors?
- Leading market share in India’s electric passenger vehicle segment
- Launch of advanced EV models like Harrier.ev and Curvv.ev
- Expansion of a dedicated EV charging and service network across India
- Winning multiple awards for design, safety, and innovation
Q10: Does Tata Motors focus on safety?
Yes, Tata Motors is known for producing some of the safest cars in India, with several models achieving 5-star safety ratings from Global NCAP crash tests.
Q11: Where can I buy Tata Motors vehicles?
Tata Motors vehicles are available through authorized dealerships across India and in international markets. Customers can also explore models and make bookings via the official Tata Motors website and major online automobile sales platforms.
Q12: What is Tata Motors’ commitment to sustainability?
Tata Motors aims to lead India’s transition to green mobility by investing heavily in electric vehicles, hydrogen fuel technology, and sustainable manufacturing practices to reduce carbon emissions.
