So your startup is new and like everyone is telling you (and they’re right) – you immediately create a Facebook page to get Facebook likes. But social media works very differently than regular media and requires a completely different approach to get people to like your page back. To add to it, the ever-changing algorithms are ever-ready to make your life more difficult.
In the ever-evolving landscape of social media, Facebook remains a powerhouse with over 2.8 billion monthly active users. For individuals and businesses alike, garnering organic Facebook likes is a key indicator of audience engagement and influence. While paid promotions can provide a quick boost, organic likes reflect a genuine connection with your content.
No matter how brilliant your content, goods, or service might be, your Facebook fans may not even come close to random memes or cat videos. Why is this happening and how can you improve your fans organically?
Clearly you’ve tried the logical first step – to go bezzerk and invite all your personal Facebook friends to like the page. On average, this will not work more than 2-3% of all the invites, and even those numbers would hardly rack- up to even the content you post. You might also end up losing potential customers because of the excessive spamming.
In this article, we’ll explore effective strategies to increase your Facebook likes organically.
Use embedded widgets to get Facebook likes organically
The surest way to get Facebook page likes is to social plug-ins or FB liker that enable a neat and recognizable button that encourages users to follow your page with just one click. This is especially useful, because the user has already landed on your portal, and a text accompanying the button with something like “Like this content? Keep in touch through Facebook!” would help users not go through the extra effort of exploiting the same or specifically search for you on the platform.
Add a link to your email signature
Adding the official Facebook link of your page in your email signature would mean potential customers already interested in your brand get to access it with ease. It looks sleek, offers more potential for formally increasing the likes, and adds more credibility to you and your page. Make sure it’s a hyperlink text and not a huge photograph that consumers readers’ valuable cellular data. This will surely help your Facebook followers increase.
Encourage users to tag their friends on your posts
The surest way to organically make someone access your page is when some other user tags their friend to like it. Give some incentives to users to tag their friends. A simple giveaway on the basis of a lucky draw if they tag their friend, a sample for free, an exclusive discount, a tour of the business or even a shout-out – it could be anything that makes users tag their friends. You want more and more people talking about it, and these activities might just do the trick for you.
Exploit social media trends to push to the top
Even if your business is completely unrelated to the day that’s being celebrated, it’s a wise idea to have at least one post giving a shout-out to the dayon the same. For example, a pun on Friendship Day even if your business deals in accountancy means your post is pushed on the top if someone searches for that particular hashtag or news. That’s how Facebook’s algorithm works. Popular trends attract more population to read and click like on your page.
Add your job profile public on your profile
If you don’t mind linking your personal Facebook page with your company’s profile and having people reach out or judging your personal profile with professional work, make sure you add your complete job description on your personal Facebook profile to get Facebook page likes. With the new design on Facebook, it would show up right under your face so all stalkers and friends that happen to open your profile will undoubtedly be curious to know more about the company you work at, thus encouraging a click and grow Facebook followers.
Use anonymous communities like Reddit
I love Reddit – a neutral anonymous platform to talk about virtually anything you’d like. Since millions of users access platforms like these, it’s a wise idea to share your content on Reddit. If users like it, they will push it up and thus it’ll reach even more users. Basically you can promote your website without spamming and in the place where people are looking for such news.
Collaborate with Others
Collaboration can significantly boost your organic reach. Partner with influencers, other businesses, or individuals in your industry for cross-promotions. By tapping into each other’s audiences, you expose your content to a wider demographic, increasing the likelihood of gaining organic likes.
Utilise Facebook Groups
Facebook Groups offer a valuable opportunity to connect with like-minded individuals interested in your niche. Join relevant groups, participate in discussions, and share your expertise without being overly promotional. As you build credibility within these communities, members may naturally discover and like your Facebook page.
