A new kind of travel influencer has arrived — one who doesn’t need a passport, never takes a break, and is always on the road, virtually. Collective Artists Network has unveiled Radhika Subramaniam, India’s first AI-generated travel influencer. Fluent in both Tamil and English, Radhika has been designed to journey across India, narrating stories deeply rooted in culture, identity, and the Gen Z mindset.
Championing Gen Z Values and Cultural Storytelling
Radhika Subramaniam is the second AI influencer from Collective Artists Network, following Kavya, a millennial-focused digital persona known for her luxury and aspirational content. While Kavya speaks to indulgence and style, Radhika Subramaniam embodies independence and purpose. She’s portrayed as a solo traveller who left a stable corporate job to explore India — echoing the dreams and decisions of a generation that prioritizes experience over convention.
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Radhika Subramaniam A Virtual Personality with Real Impact
Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, explained the philosophy behind Radhika Subramaniam:
“Radhika feels real — like that one friend who finally quit their job to go find themselves. She’s curious, grounded, and deeply engaged with the world around her. We didn’t just want another AI face; we wanted to create a personality that tells meaningful stories and makes people feel understood.”
What Exactly Is an AI Travel Influencer?
AI travel influencers are digital avatars built using a mix of generative design, machine learning, and natural language processing. These virtual personalities are equipped with distinct backstories, communication styles, and curated aesthetics — enabling them to post, interact, and promote brands or destinations just like human influencers. They never tire, never take time off, and can maintain a consistent brand presence across platforms.
Global Precedent: Germany’s AI Explorer
India is not alone in this innovation. In 2023, the German National Tourist Board introduced Emma, a multilingual AI travel ambassador designed to promote tourism in Germany. Emma, fluent in 20 languages and launched through a video campaign, was pitched as an “interactive, innovative brand ambassador” aimed at digitally connecting with global travelers.
Radhika Subramaniam: Storytelling with Soul
What makes Radhika Subramaniam stand out, according to Collective Artists Network, is her ability to connect on an emotional level.
“There’s a genuine warmth to Radhika,” said Sudeep Subhash, Chief Revenue Officer at Collective Artists Network and CEO of Big Bang Social. “She’s not chasing trends or algorithms — she understands context. For brands, she offers a rare mix: always-on reliability combined with real emotional engagement. That’s where the magic lies — storytelling at scale, with heart.”
FAQ: AI Travel Influencers
1. What is an AI travel influencer?
An AI travel influencer is a computer-generated virtual persona designed to share travel-related content on social media. Created using artificial intelligence technologies like machine learning, generative design, and natural language processing, these influencers can post updates, engage with audiences, and promote destinations or brands — just like a human influencer.
2. How are AI travel influencers created?
They are built using a combination of tools:
- 3D modeling or digital illustration for visuals
- AI text generation for captions and storytelling
- Voice synthesis for multilingual communication
- Social media automation for consistent posting and engagement
Creators also define a detailed backstory, personality, tone, and aesthetic to make the influencer relatable and authentic.
3. Why are brands and agencies using AI travel influencers?
AI influencers offer several advantages:
- Available 24/7 and never age or burn out
- Fully customizable for brand alignment
- Consistent content delivery without logistical challenges
- Scalable storytelling across platforms and geographies
- Lower long-term costs compared to human influencers
4. Do AI travel influencers actually travel?
Not physically. Their travel content is often based on real locations using stock footage, AI-generated imagery, or collaborations with local creators. They simulate travel experiences to tell compelling stories and showcase destinations.
5. Are audiences engaging with AI influencers like real ones?
Yes — especially Gen Z and digitally native audiences. People follow AI influencers for their aesthetic, storytelling, and personalities. The key is relatability and emotional resonance, even if the influencer isn’t a real human.
6. Can AI travel influencers replace human creators?
Not entirely. While they’re efficient and scalable, AI influencers lack lived experiences. Human creators offer spontaneous, emotional, and real-time content that AI still struggles to replicate. Most brands use a mix of both for broader impact.
7. Who are some well-known AI travel influencers?
- Radhika Subramaniam (India): A bilingual AI influencer exploring Indian culture and travel.
- Emma (Germany): Created by the German National Tourist Board to promote global tourism.
Other global AI influencers like Lil Miquela and Imma also dabble in travel content alongside fashion and lifestyle.
8. Are there ethical concerns with AI influencers?
Yes, including:
- Transparency: Users should know they’re interacting with AI.
- Authenticity: Misleading content or false experiences can damage trust.
- Job impact: As AI replaces some roles, it may affect real content creators.
Responsible design and disclosure are key to addressing these issues.
9. Can I interact with an AI travel influencer?
Many AI influencers can reply to comments, post stories, and even host Q&A sessions through AI-generated scripts. Some advanced models may also use conversational AI to offer more dynamic interactions.
10. Will we see more AI travel influencers in the future?
Absolutely. With rapid advances in generative AI, we can expect more personalized, multilingual, and culturally diverse virtual influencers emerging across travel, lifestyle, fashion, and more.
