Mahindra Logistics Launches Alyte – Premium Tech-Enabled Mobility Service

Mahindra Logistics Ltd. has officially announced the launch of Alyte – a refreshed, premium, and technology-driven B2C mobility service designed to meet the demands of today’s digitally connected urban traveller. This service offers a seamless travel experience across airport-to-city transfers, in-city commutes, and outstation rides, while combining comfort, cutting-edge technology, sustainability, and superior service standards. Alyte – From Corporate Mobility to a Comprehensive B2C BrandLeadership PerspectiveAlyte’s Key Service FeaturesService Categories – Alyte Privé and Alyte SelectFAQ – Mahindra & Alyte Mobility Service Initially launched in Delhi NCR, Alyte has an ambitious expansion plan targeting Noida International Airport, Mumbai, Bangalore, Hyderabad, and other major metropolitan cities across India. Alyte – From Corporate Mobility to a Comprehensive B2C Brand Alyte has already been operational in the corporate mobility segment as part of Mahindra Logistics’ Mobility Enterprise Solutions. The transition to a unified, modern brand strengthens Mahindra Logistics’ B2C portfolio, aiming to deliver safe, reliable, and high-quality services for B2B, B2C, and airport travel. By consolidating all people-mobility services under the Alyte brand, Mahindra Logistics seeks to position itself as a leader in the premium mobility space while continuing to serve its existing corporate clientele. Leadership Perspective Commenting on the launch, Hemant Sikka, Managing Director & CEO, Mahindra Logistics Limited, said: “India’s mobility ecosystem stands at an inflection point – demanding new benchmarks in safety, comfort, reliability, and service excellence. With Alyte, we are building on a trusted legacy to reimagine urban and airport mobility through a premium, tech-enabled platform that shapes the future of people mobility.” This statement reinforces Mahindra Logistics’ commitment to modernising the way urban India travels, with a focus on innovation, customer experience, and sustainable mobility solutions. Alyte’s Key Service Features Alyte is positioned as a premium mobility solution offering several value-added benefits, including: Assured rides with no last-minute cancellations. Transparent, surge-free pricing for cost predictability. Premium in-ride experience with trained, professional chauffeurs. 24/7 customer support with real human assistance – no bots. Live GPS tracking for safety and convenience. Intuitive Alyte mobile app with features like hassle-free bookings, real-time tracking, secure digital payments, and enhanced user control. These elements are designed to provide a consistent, stress-free, and enjoyable travel experience for every customer. Service Categories – Alyte Privé and Alyte Select To cater to the diverse needs of travellers, Alyte has introduced two distinct service categories: Alyte Privé – A luxury-focused offering featuring premium electric vehicles (EVs) for travellers who prioritise comfort, sustainability, and seamless mobility. This segment is designed for those who value environmental responsibility without compromising on style or convenience. Alyte Select – A curated selection of high-quality sedans and SUVs ideal for everyday travel. This option balances affordability with comfort and is aimed at customers seeking a refined commuting experience for daily use. FAQ – Mahindra & Alyte Mobility Service Q1: What is Alyte by Mahindra Logistics?Alyte is a premium, tech-enabled B2C mobility service launched by Mahindra Logistics, offering airport transfers, in-city rides, and outstation trips with a focus on comfort, safety, and sustainability. Q2: Where is Alyte currently available?Alyte is currently operational in Delhi NCR, with planned expansions to Noida International Airport, Mumbai, Bangalore, Hyderabad, and other metropolitan cities. Q3: How is Alyte different from other ride-hailing services?Unlike typical ride-hailing apps, Alyte offers assured rides, surge-free pricing, zero cancellations, premium in-ride experiences, 24/7 human customer support, and trained professional chauffeurs. Q4: What are the service categories under Alyte?Alyte offers two service categories: Alyte Privé (luxury electric vehicle rides for premium and eco-conscious travellers) and Alyte Select (curated sedans and SUVs for everyday travel). Q5: How can customers book Alyte rides?Rides can be booked through the Alyte mobile app, which offers real-time tracking, secure digital payments, and easy ride management. Q6: Does Alyte offer electric vehicles?Yes. The Alyte Privé category features premium electric vehicles to promote sustainable and eco-friendly travel. Q7: What is Mahindra Logistics’ experience in mobility services?Mahindra Logistics has years of experience providing corporate mobility solutions. Alyte builds on this expertise to deliver a modern, B2C-focused, tech-driven travel experience. Q8: Is Alyte available for corporate clients?Yes. Although Alyte is a B2C brand, it continues to serve corporate clients as part of Mahindra Logistics’ Mobility Enterprise Solutions. Q9: Does Alyte operate with dynamic pricing?No. Alyte offers transparent, surge-free pricing, ensuring customers pay a consistent and fair rate regardless of demand. Q10: What safety measures does Alyte have in place?Alyte ensures rider safety through live GPS tracking, professional driver training, vehicle quality checks, and 24/7 live customer support.